Premium website vs traditional
Which website do you need more? It depends on the situation. If, for example, you sell a general product in a webshop, of which there are many thousands on the market and the products differ only in price... In this case, I do not think that significant results can be achieved by changing the appearance in a positive direction with the help of a premium quality WordPress website, a quality website thinking in the making.
However, if it is an exclusive product, then we should only think about creating a premium website. And that doesn't mean that you can't sell many thousands of them because they are special, high-quality and expensive. Think iPhone.
In the case of businesses, the first impression of the lead (interested person) is extremely important, which is of fundamental importance in sales. The reason for this is that we always make unconscious decisions based on emotions (which we rationalize afterwards) and our brain tries to categorize and put the other party/thing into a template as soon as possible, so that the glucose consumed by thinking is as minimal as possible.
In other words, the brain doesn't like to think, it looks for short cuts. The elaborately constructed, coordinated colors and shapes generate positive emotions in us. This is also why, among other things, interior design and interior design are constantly developing. If you remember, compare the furniture and cars of the 80s with those of today. Which one would you choose?
Obviously, placing a clean, sophisticated logo on your website will not attract customers. And you don't have to look at what we like, but what our future customers prefer. But if we undertake from the heart and are demanding, choosing something that we can happily identify with can give us great enthusiasm. This can also help if we are thinking about creating a quality website.
Enthusiasm provides motivation and energy for us, and the rest is a matter of details due to the power of perseverance. Money alone cannot motivate, because it is only a side effect and we can easily burn out...
Is it worth playing with our valuable reputation?
In today's online world, the optical element of the business is often only the web page. The customer sees nothing else from our company. If an entrepreneur is serious about his intentions, is it really worth saving half a million to one million forints? Doesn't that suggest that I don't take myself seriously and don't believe in myself? Wouldn't it be more beneficial to strive for quality in order to be taken seriously? After all, it is not enough to be a good professional, you also have to show this to the audience. Do we want to be average with average results? Because of the categorization described above, it would be pointless to switch to a premium website after the fact if we wasted our chance.
Of course, this doesn't mean that you should (only) give it for appearances, but since this website is about the creation and maintenance of premium websites, I will emphasize this part in this article. The fact that the product or service is available to the customer in a correct and reliable way is the basis.
Save the cheapskates
If we have an undemanding website and we only look at what is the cheapest, then we should not be surprised if we meet bargaining customers with a similar mentality. The good news is that this can be changed and we can think about creating a premium website. It's just a matter of decision.
If we do something, we should do it in a professional manner that we can be proud of in front of our family and friends. Doing what we love, pouring it into a demanding form.
It is an uplifting feeling to think about our company, our premium quality website, which stands out from other average websites. This is immediately noticed by others, just as if one of a hundred red ping-pong balls is green, it immediately attracts attention.
Of course, I emphasize that this is not everything, the marketing and sales processes must also work perfectly in the case of a product/service with a suitable market niche, but the appearance is also vital from the point of view of the brand.
Is creating a premium website expensive?
The most expensive is the one we never use. The initial cost is undeniably more expensive for a demanding website, in contrast to a traditional one. But no one is surprised that the price of the Trabant is different from the price of the Rolls-Royce. It is not allowed to compare only one element in the offer. The price itself. We also need to look at what we get in return as a plus?
Excellent quality, which applies not only to the appearance, but also to the operation, which deprives you of unnecessary annoyance, time- and energy-consuming processes... In addition, we receive qualified clients who are a pleasure to work with and who are willing to pay us more if they really receive quality service. The premium website attracts demanding customers blessed with fine style, if our website is in line with the quality of our service and the smoke is not bigger than the flame...
Such clients usually value us more, so it is a win-win to work with such people. So, while there is one positive in the case of a traditional website (the price of creating a cheaper website), in the case of premium quality websites, we get countless positive things in addition to the higher price, which can save a lot of time and energy in the long run. This will return the price of the invested amount many times over.
In summary, it's not just the higher price of creating a premium website that should be taken as a starting point, but rather what we get in return. A premium client sits next to the Rolls-Royce of websites, a pleasure to work with and willing to pay our honorarium. He appreciates our demanding work. Everyone will identify our elegant, clean, special website with our company, which we can be proud of and discourage dissatisfied, bargaining customers.
